Daily Alert

Iran’s First ‘Charm Offensive’

Iranian President Hasan Rouhani's recent U.N. visit was not the first time a top Iranian official succeeded in hoodwinking the West and especially its leading newspapers and media outlets.
Share this

Table of Contents

Iranian President Hasan Rouhani’s recent U.N. visit was not the first time a top Iranian official succeeded in hoodwinking the West and especially its leading newspapers and media outlets. Just before he arrived in Tehran in 1979, Ayatollah Ruhollah Khomeini succeeded at waging a successful deception campaign from his place of exile at Neauphle-le-Chateau, just outside of Paris. He completely hid his true intentions of what he planned to do once he would become the ruler of Iran.

A committee of advisers recommended to him that he refrain from rhetorically attacking the US or saying anything against women’s rights. He sent his personal representative, Ibrahim Yazdi, who had American citizenship and would later become his foreign minister, to meet U.S. officials in Washington as well as many influential academics. This was the first Iranian charm offensive.

The results of this Iranian effort were impressive. There was the embarrassing case of Professor Richard Falk from Princeton University who wrote an op-ed in The New York Times, entitled “Trusting Khomeini.” He wrote that the people around Khomeini were “moderate” and even “progressive.” He even added that they had “a notable concern for human rights.” Years later it should be noted, Falk adopted increasing extremist positions, even accusing the U.S. government in 2004 of complicity in the 9/11 attacks. Nonetheless, in 2008 the U.N. appointed him as a “special rapporteur” on Palestinian human rights. In 1979, his article was typical of many elite attitudes about Khomeini in academia and in the U.S. government.

In fact, among American experts there was little knowledge about Khomeini’s background, except for information transmitted by his supporters. The one exception to this trend was the case of Professor Bernard Lewis, who served in the Intelligence Corps of the British Army in World War II and then became one of the most influential Middle Eastern historians at British and American universities. One of his assistants found a written book by Khomeini in the Princeton University Library that contained the Arabic lectures he had delivered in 1970, while he lived in exile in Najaf, the Shiite holy city in Iraq. The book was entitled “Islamic Government.”

The CIA, as well as other parts of the American government, apparently did not even know the book existed. But Lewis studied the text, revealing Khomeini’s extremist positions, which he shared with the Washington Post. These included calls for “armed jihad” and the need to “take the lead over other Muslims.” The book was plainly anti-Semitic, suggesting that the Jews were seeking “to rule over the entire planet.”

There were American academics who were cultivated by Khomeini’s people and were prepared to suggest that Lewis had quoted Khomeini “out of context.” Henry Precht, who was head of the Iran desk at the U.S. State Department, went even further and rejected Lewis’ conclusions. He even said that the book that Lewis found was a forgery. He criticized the Washington Post for publishing excerpts of the book. Precht, who had met with Khomeini’s envoy, argued in internal meetings in Washington that after the fall of the Shah, Khomeini’s government would leave Iran more stable.

Years later, Khomeini admitted that he employed traditional techniques of deception, specifically referring to the tactic of khod’eh, which according to his biographer, Amir Taheri, meant “tricking one’s enemy into a misjudgment of one’s true position.” Thus in 1978, Khomeini told the British daily, The Guardian, that he was not interested in having “the power of government in my hand.” Many analysts thought he would retire to the Shiite seminaries of Qom, after he returned to Iran. William Sullivan, the U.S. ambassador to Tehran, wrote a cable in 1978, in which he envisioned Khomeini taking up a “Gandhi-like role.”

Among his British counterparts, there were those who anticipated “enlightened Islamic rule.” The French intelligence services were somewhat better since they carefully monitored the speeches that Khomeini recorded and distributed on cassette tapes, but their recommendations were ignored by the political eschelons in Paris under the leadership of French President Valery Giscard d’Estaing. In short, Khomeini’s deception campaign worked.

What followed after Khomeini reached Iran was the exact opposite of what Western experts had predicted. Revolutionary courts were set up which arbitrarily arrested and executed anyone suspected of opposing the new government. A bloodbath followed as hundreds were sent before firing squads. Khomeini’s regime was brutal. Under international pressure, the Shah had ordered a halt to the use of torture in Iranian prisons; Khomeini reintroduced torture when he came to power. He did not retire to Qom, but rather promulgated a religious doctrine, known as velayat-e faqih (the rule of the head jurisprudent) that made him the supreme source of authority in Iran.

In foreign affairs, Khomeini’s constitution called for “the continuation of the Revolution at home and abroad.” A month after declaring Iran as an Islamic Republic in 1979 he established the Revolutionary Guards, which not only protected the regime from internal threats but also took part in the export of the Islamic Revolution, by undermining the internal stability of Arab states. U.S. allies in the Arab world were quickly targeted. For example, Shiite uprisings in the Eastern Province of Saudi Arabia in 1979 and 1980 were backed by Tehran.

At this time, the Iranians promoted popular Shiite revolts in Bahrain and Iraq as well. They deployed an expeditionary unit of Revolutionary Guards in eastern Lebanon which gave orders to Hizbullah after its foundation in the early 1980s. This included the attacks in 1983 on the U.S. Marine Barracks in Beirut and the headquarters of the French peacekeeping forces there. Years later, Iraqi Shiite politicians disclosed that the Revolutionary Guards also directed an organization known as al-Dawa to undertake attacks in 1983 against the U.S. embassy in Kuwait.

While Iran was invaded by Iraq in 1980, it recovered all its lost territories by 1982 and yet Khomeini continued his war against Saddam Hussein for another six years. The Iranians even expanded their war with Iraq to the waters of the Persian Gulf where it attacked the tankers used by Arab states to export their oil. By the early 1990s, Revolutionary Guards were also stationed in Sudan, where Iran sought facilities for a future naval presence in the Red Sea. Today, using the Quds Force of the Revolutionary Guards, which was specifically formed for these foreign operations, its commander General Qassem Sulaimani is active in advancing Iranian hegemony across the Middle East, by intervening in local wars with weapons, advisers, and even military forces.

It now appears that the community of Middle Eastern experts — both inside and outside of government — had absolutely no idea back in 1979 what the rise of Ayatollah Khomeini would mean for the future of the Middle East. They were charmed into believing that Iran, after the fall of the Shah, would adopt a moderate course. The consequences of their miscalculation were disastrous for the Iranian people and the world.

The first Iranian charm offensive required two parties to succeed: Iranians who skillfully employed a campaign of deception and gullible commentators in the West, who took at face value what the Iranians said. It can only be hoped that this time, with Rouhani’s charm offensive, this dangerous combination will not reappear, leading the U.S. and its allies to repeat the errors in interpreting Iranian intentions, that were committed in the earliest days of Khomeini’s rule.

Amb. Dore Gold

Ambassador Dore Gold has served as President of the Jerusalem Center for Public Affairs since 2000. From June 2015 until October 2016 he served as Director-General of the Israel Ministry of Foreign Affairs. Previously he served as Foreign Policy Advisor to Prime Minister Benjamin Netanyahu, Israel’s Ambassador to the UN (1997-1999), and as an advisor to Prime Minister Ariel Sharon.
Share this

Subscribe to Daily Alert

The Daily Alert – Israel news digest appears every Sunday, Tuesday, and Thursday.

Related Items

Stay Informed, Always

Get the latest news, insights, and updates directly in your inbox—be the first to know!

Subscribe to Jerusalem Issue Briefs
The Daily Alert – Israel news digest appears every Sunday, Tuesday, and Thursday.







Notifications

The Jerusalem Center
What makes a child believe killing a #Jew is justified?

In PA textbooks, Jews are called liars and frauds; their fate: elimination. This is #indoctrination—not #education. But change is happening. On East to West, @IMPACT_SE CEO Marcus Sheff exposes how #UNRWA-funded schools are fueling extremism—and what real reform looks like.  Listen now on Spotify: open.spotify.com/show/2JHqh973U  Watch on YouTube: youtu.be/8OkJTGNfVUc

11:43am
The Jerusalem Center
Highlights from the @Jerusalem_Post Annual Conference in NYC:

Dr. @Dan_Diker, President of the JCFA: “October 7 wasn’t just an attack on Israel — it was a blow to the U.S. on Israeli soil. It demands moral clarity and a united front between Israel and the U.S. to defeat jihadist terror.”

2:20pm
The Jerusalem Center
@XAVIAERD says it like it is

Well, @XAVIAERD says it like it is: If you’re part of “#Queers for #Palestine,” he’ll pay for your flight to #Gaza. Go see for yourself how they treat LGBTQ+ people over there. Don’t miss this bold take on the Israel-Hamas war and the woke right.

2:32pm
The Jerusalem Center
“This isn’t Israel vs. Hamas — it’s the frontline of the free world.”

“This isn’t Israel vs. Hamas — it’s the frontline of the free world.” On Our Middle East by @JNS_org, @Dan_Diker@KhaledAbuToameh (JCFA/@GatestoneInst) break it down: If Hamas isn’t crushed, Iran wins. The jihadis—from #Gaza to your campus—get the green light. Diker: “This war is for the West.” No fluff. No filters. Just raw insight from two insiders who actually know what’s going on.  Watch: youtu.be/4Aq_zcbb4Yo

2:15pm
The Jerusalem Center
5/5 Lt. Col. Kalo on East to West with @smartinezamir:

“This operation showcases Israel’s strategic intelligence superiority both regionally and globally. It demonstrates the moral commitment to recovered soldiers and also strengthens Israel’s position with allies.” youtube.com/watch?v=nIvNNi

2:07pm
The Jerusalem Center
4/5 The operation built on intelligence gathered during the 2019 #Baumel recovery

#Mossad agents operated under cover in #Syria for years, visiting a graveyard multiple times under fire to collect remains for DNA matching. The intelligence community’s evolution combines technology, big data analysis, and human intelligence capabilities.

2:02pm
The Jerusalem Center
3/5 This recovery coincided with the release of Israeli hostage Edan Alexander

This recovery coincided with the release of Israeli hostage Edan Alexander from #Hamas in #Gaza, significantly boosting national morale amid an ongoing conflict now stretching over 18 months. The dual successes demonstrate #Israel‘s unwavering commitment to bringing all soldiers home.

1:58pm
The Jerusalem Center
2/5 The operation used the power vacuum following #Assad’s fall from #Damascus

Lt. Col. Avi Kalo, former head of IDF Prisoners & Missing Persons Division, calls it “an outstanding event that brings hope and new spirit to the people of Israel.” The operation utilized the power vacuum following #Assad‘s fall from #Damascus, allowing #Israeli intelligence to deploy ground capabilities in #Syria.

1:56pm
The Jerusalem Center
1/5 Israeli forces recovered the remains of Sergeant First Class Zvi Feldman

In an unprecedented operation, Israeli forces have recovered the remains of Sergeant First Class Zvi #Feldman, missing since the 1982 Battle of Sultan Yacoub. The complex #Mossad mission was conducted deep within #Syrian territory, 43 years after his disappearance. This follows the successful 2019 recovery of Zachary #Baumel from the same battle.

1:54pm
The Jerusalem Center
A molotov attack on a bus = a “barbecue party”?

That’s what #Palestinian kids are being taught under @UNRWA  — from grade school to graduation. This isn’t education. It’s indoctrination. Marcus Sheff of @IMPACT_SE  breaks it down with @smartinezamir

12:51pm

Close