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About the Authors

Dan Diker Dan Diker is a fellow and senior project director at the Jerusalem Center for Public Affairs. He is the author of BDS Unmasked and SJP Unmasked, and has edited several other policy books including Defensible Borders for Israel and Iran’s Race for Regional Supremacy. Diker is a former secretary-general of the World Jewish […]

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SodaStream as a Model of “Economic Peace”

SodaStream’s recent history has been characterized by growth and opportunity in the face of government bureaucracy and boycotts of our products by various international BDS organizations. I was appointed chief executive of SodaStream in 2007, when the company was teetering on the verge of bankruptcy. Although SodaStream products were popular in the 1970s and 1980s […]

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EU-PA Cooperation and Risks to the Palestinian Future

Although the European Union repeatedly emphasizes its opposition to the Boycott, Divestment, and Sanctions (BDS) movement, its policy of labeling products manufactured in territories east of the 1949 Armistice Lines has reinforced the Palestinian BDS strategy to assault Israel, isolate it, and cause its economic collapse. Clearly, Europe does not seek Israel’s economic demise. Israel […]

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Wasatia: The Straight Path from Denormalization to Reconciliation

Introduction Dan Diker In this article, Professor Mohammed Dajani Daoudi explores the importance of reconciliation and normalization between Palestinians and Israelis. Dajani also elucidates his rejection of the common accusation by Palestinian leaders who brand Israel an apartheid state demanding the severing of all ties with Israel. Dajani notes, “The Israeli policies in general are […]

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Palestinian-Israeli Normalization in the Workplace: A Manager’s View

I have worked in a variety of positions at SodaStream, first as a worker and then a manager at SodaStream’s Mishor Adumim facility, where I was employed for six years. Currently, I am a manager and team leader, in charge of 20 employees at SodaStream’s new Idan Hanegev factory. My employees have diverse backgrounds and […]

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The Palestinian Authority’s Policy of Denormalization

The Palestinian leadership’s rejection of normalized relations with Israel that were established in 1993 with the Oslo Exchange of Letters between PLO Chairman Yasser Arafat and Israeli Prime Minister Yitzhak Rabin, and the PLO’s subsequent support for the global Boycott, Divestment and Sanctions (BDS) campaign have created an economic void. The Palestinian and BDS leadership’s […]

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A Palestinian Woman’s Perspective on Working for an Israeli Company

I was born in east Jerusalem before the 1967 Six Day War, when Israel took control of the eastern part of Jerusalem. When I was very young, we moved to the town of al-Azariya, which is near Jerusalem. Because we had Israeli identification cards, like the residents of east Jerusalem, the Israeli government told my […]

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Introduction

The Palestinian leadership’s strategy of “denormalization of relations” with Israel is one of the central, if lesser understood, components of the international Boycott, Divestment, and Sanctions (BDS) campaign against Israel. Denormalization may be an unfamiliar term to Western observers of the Palestinian-Israeli conflict. Conceptually, it is modeled after the international anti-normalization campaign that brought about […]